Client: Adidas
Role:
Designer
Agency: Hovercraft
Creative Director: Zack Teachout

Adidas approached Hovercraft Studio to set the tone for their retail campaign launch of the 2017 Crazy Explosive, featuring Andrew Wiggins. Using the campaign mentality of "don't follow," we created a series of compositions utilizing photography and a palette of graphic style elements. My role on the team was initial design exploration, composition creation, and leading the assembly of the campaign's graphic toolkit catalog.

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