Client: Electronic Arts
Role: Art Director / Creative Lead
Agency: Skylight Collective

Skylight Collective was approached to develop an in-game visual identity for the world's largest skateboarding sandbox, Skate 4.

The San Vansterdam City Council (SVCC) is the main governing administrative body and fictional municipal government of the city of San Vansterdam. The council was formed by skaters who took over the city after the downfall of the hostile, corporate M-Corp, with a mission to rebuild the city into a skater's paradise.

I was hands on in every touchpoint, from conception to final delivery, leading a team of brand identity and typeface designers to craft an engaging and flexible system that included a full-featured custom handwritten font family.

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