Creative Director: Zack Teachout
Hovercraft Studio was approached to build the identity of a soon-to-be coffee shop and roaster in Cambridge, Massachusetts. Seeing as coffee literally fuels my design work, this was dream project come true for me.
The identity was designed to compliment the space, speak to the personality of the brand, and stand out in a crowd of craft coffee roasters. A pattern, inspired by the printing press and the spread of news, was designed to accompany a system that utilizes simple typography, kraft paper, foil touches and primary pastel hues. The final design is fun and intelligent, achieved ours and the client's goals, and is beautiful to boot.