Client: St George Spirits
Role: Designer

Bruto Americano is a love letter to the bitter Italian liqueurs of old. Produced by St. George Spirits, in Alameda, California, Bruto aimed to be a bartender and consumer favorite, and hit the nail on the head. With its elegant design and musty, bittersweet flavor, it has become a common, if not must have, bottle in the world's most prestigious cocktail bars.

The design is a modern take on a classic style, meant to compliment the spirit in more ways than one. The laser cut element pulls from the California coffee berry bush, used in the production of Bruto, as well as from the Cochineal beetle, used to give the spirit its red coloring (yup, beetle juice).

© BRANDON JOSIE 2023