Role: Senior Designer
Creative Director: Chris Szadkowski
"We’re here to define the future of entertainment. To deconstruct the current state of play and reconstruct it for a decentralized world. Creativity, development, financing—each reimagined and rebuilt to make the world way more entertaining. We call it PlayFi and it’s going to be great."
For Consortium9, I was tasked with taking an existing brand and expanding it into a tangible system for use across all of their touch points, and for presenting that system in an all encompassing brand guidelines document.