Client: 2K & Cat Daddy Games
Role: Art Director & Creative Lead
Agency: Skylight Collective

NBA 2K Mobile is the most authentic and immersive NBA experience on the go, and Skylight Collective was tasked with building a robust visual identity to support the brand's endeavors.

As the Art Director and creative lead on the project, I oversaw, developed and produced all creative from initial concepts and storyboards to the final styleguide, templates and logo animation.

Authentic NBA Gameplay

The identity was built around the promise of authentic NBA gameplay on the go. We set out to capture the speed, intensity, and spectacle of game night, bringing the energy of the arena into every interaction.

Setting the Stage

A bold visual system of saturated 2K Red lighting and stage-like environments elevates the brand and reinforces its core promise: The Court Is Yours.

The Ball

We reimagined the iconic NBA basketball as a dynamic brand asset, infusing it with a vibrant spectrum of color to capture the speed, energy, and excitement of the game.

Brand Guide

We consolidated the refreshed identity into a comprehensive brand toolkit, equipping the 2K and Cat Daddy teams with the guidance and assets needed to implement the brand consistently across every touchpoint.

© BRANDON JOSIE 2026