Client: Mach49
Role: Brand Design / Motion

I partnered with Creative Director, Chris Szadkowski, to redefine the Silicon Valley-based growth accelerator brand, Mach49.

The challenge was to translate Mach49's unconventional spirit into a cohesive visual language; one that felt idiosyncratic, unapologetic, rationally exuberant, and energetic across every touchpoint.

Venture Driven Growth

We built the identity around a simple idea: communicate Venture Driven Growth with clarity, confidence, and just enough provocation to stand apart.

A Shift Up

We modernized the brand with a design system that was simple, bold, and built to scale. A subtle shift in sophistication. The result reframed Mach49's communications with greater clarity and unapologetic confidence.

The From To Shift

We developed a split device to visualize change, transformation and opportunity.

Brand Guide

We translated these big ideas into a comprehensive, approachable and flexible brand guide that equiped Mach49's team with the tools needed to create dynamic and consistent marketing and communication materials.

NBA 2K Mobile

Yu-Gi-Oh! Master Duel: Shadow Duelist Campaign