Yu-Gi-Oh! Master Duel: Shadow Duelist Campaign

Client: Konami
Role: Art Director / Creative Lead
Agency: Skylight Collective

Skylight partnered with Konami find new audiences for Yu-Gi-Oh! Master Duel with the Shadow Duelist campaign — putting celebrity Yu-Gi-Oh! fans like musician Zayn Malik, WWE Superstar Xavier Woods, and actor Dylan Spouse in masks, seeding clues across social, then letting people guess the celeb’s hidden identity before facing them in a Yu-Gi-Oh! duel.

As the Art Director and creative lead on the project, and led creation of all assets from the ground up including costuming, a visual identity system, broadcast motion graphics, video based campaign trailers and teasers and more. I was hands on with every element, including being the cinematographer for all video assets.

Mach49

Teamfight Tactics: Paris Open